Chester Zoo

The Brief
To promote Chester Zoo’s new Predators exhibition through a suite of collateral including print, web and outdoor advertising.

The exhibition featured exciting life-sized animatronics models of prehistoric beasts and therefore required a fun and exciting design that appealed to a younger audience. I created a concept which put today’s top predators up against their ‘epic’ prehistoric equivalents by making a feature of their exciting-sounding names and highlighting words such as ‘terror’, ‘mega’, and ‘titan’ within them.

As well as concept creation I also wrote headlines and designed & illustrated each execution.