Sita

To produce a creative campaign for air travel company, Sita to promote their seamless digital travel solutions. The campaign was to be used across print and digital as well as feature at a corporate expo in Amsterdam.

A campaign line of ‘Travel Transformed’ was created to accompany photograph of a range of floating people from business travellers to pool-side revellers to suggest smooth, frictionless journeys.

A suite of tech-specify shots was also created to be used when promoting innovations such as facial recognition, digital boarding pass scanning and automatic bag drop offs.

My involvement in the project included creative concept, art-directing the photography and designing assets.