Ride Shotgun

The brief

To develop a band look and feel for new creative agency, Ride Shotgun. In 2022, Born + Raised and Cry Havoc came together to create a new agency with new offerings and so a new look and feel was needed. The brand was created with the idea of coming together in mind. The slice through the type, two-way gradients and two meeting shapes also represent Ride Shotgun working alongside its clients as well as the merging of two creative companies.

A wide range of colours and contrasting typefaces were chosen to compliment Ride Shotgun’s diverse output, skills and creative flexibility. The vibrant colours and playful visuals also helped to add softness to a brand with a name which could be considered quite masculine or aggressive.